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Martha
Montoya is a businesswoman whose imagination, creative
talent, and drive keep her moving to the forefront of
the dialogue regarding diversity contracting with corporate
America. She is leading several initiatives on a national
level to advance the position of Minority owned businesses.
Martha has forged relationships with corporate America,
State and Federal leaders to understand and bring to
the table candid conversations to find solutions for
the business position of Minority owned businesses.
As the Procurement Chair and board member for the advising
United States Hispanic Chamber of Commerce, she is able
to continue to develop such relationships at the national
level, while also being active in other national, state,
city and local organizations, including the State of
California Governor's Conference on Small Business and
Entrepreneurship Steering Committee.
Advocating on behalf of those businesses and leading
dialogues are the areas in which Martha has chosen to
direct her efforts as the United States adjusts to new
demographics in all aspects of society: Political, Media,
Home/Families and Business.
International Background
Upon immigrating to the United States, Martha developed
a business career in International Trade in areas such
as telecommunications, agriculture and many more. Traveling
throughout 28 countries in business taught Martha cultural
sensitivity, business practices and negotiating skills
while delivering projects beneficial for the supplier
and customer on 4 continents.
Hispanic Marketplace
Throughout her career in the United States she has developed
a keen sense of the market. Her experience selling products
and services to the Hispanic market over 15 years both
at the corporate and retail level makes her an authority
on the marketplace. She worked with many industries
in various campaigns that were directed to employees,
manufacturers, suppliers, retail consumers and business
community. An example of her work in campaigns include
working with canned pineapples from Thailand to the
Hispanic market in United States tailoring flavor, size,
packaging and delivery made of this program a success
for the Mexican corporation.
Leadership
Martha has played a central role in the development
of the U.S. Hispanic market. Among the many honors she
has received include the Latin Business Association
Latina Entrepreneur of the Year, Hispanic Businesswoman
of the Year for 2002 by California Hispanic Chamber
of Commerce among other distinctions she received from
Hispanic Magazine 2003 honoring her as one of the 100
most influential people in the U.S. market to National
Latina Business Woman of the year in 2007 among many
more.
Grassroots, Private Sector and Government
Currently, Martha is spearheading the Access to Business
Capital (ABC) Program for Venture Capital. Recognizing
that access to capital is the No. 1 issue for business
owners, she took the steps to establish this program
in 2004 and recruited the support of Venture Capitalists,
corporations and governmental legislators to become
the only program in United States addressing this issue
at the grassroots level. Research and education are
key components of the program
Affiliations
Procurement Chair and board member for the advising
United States Hispanic Chamber of Commerce, advisory
board Working Families for Wal-Mart, Chair Access to
Business Capital for the California Hispanic Chambers
of Commerce, Procurement pathway for the National Association
of Hispanic Publications, being part of the team retooling
the National Latina Business Women Association and formerly,
Latin Business Association, leading convention Expo's
in Los Angeles for several years.
The Business - Los Kitos
Currently, Martha owns and directs a unique media enterprise,
Los Kitos Entertainment LLC, which has three main divisions.
The core business is the syndication, through Tribune
Media, of the inspirational Los Kitos bilingual cartoon
strip to over 300 Spanish language newspapers in the
United States having started in Los Angeles based La
Opinion now evolving into internet platforms. A second
division is the licensing of the characters to several
licensees ranging from Good Humor Ice Cream, to State
Farm Insurance, to assist those companies to expand
their presence in the Hispanic market. The third division
of LKELLC is utilizing the characters to bring edu-entertainment
to the U.S. Hispanic community through lifting edu-entertaining
comic books for entities such as: NASA, Bank of America,
Kraft, Wal-mart, Sodexho, SHPE (Society of Hispanic
Professional Engineers) Johnson & Johnson, IBM, just
to name some.
Countless hours of radio, TV, print and personal appearances
in schools, parent's organizations and community events
on diverse issues such as Science, Math, Health, Finance
and mainly access to higher education have made Los
Kitos and Martha Montoya a leader on Hispanic kids,
their parents and their environment. Her immigration
to the United Status and the lessons learned of tolerance,
patience, respect, laughter, joy, are at the very core
of the message in the Los Kitos cartoon strips.
Academic
As a child born to educators, in Bogotá, Colombia, Martha
began her professional career as a teacher of Chemistry,
Biology and English in her native country. Upon arriving
to the United States, Martha integrated herself into
the educational system, having taught in both the public
and private school systems in California. She continues
to teach in the field of cartoons and comics.
Besides Martha's formal education in Colombia she has
earned a certificate from the University of Chicago
and has pursued post graduate business courses at the
Tuck School of Business at Dartmouth.
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